process

I create image systems for campaigns, e-commerce, look books and editorials. Every image is planned and art directed with the same precision as a traditional shoot — without the cost, time and logistical constraints. Models are designed to fit the brief.

The process has 4 phases:

1: brief

A black-and-white profile image of a stylish young man wearing sunglasses, a black suit, and a black shirt, leaning against a wall with city lights in the background.
A black-and-white profile image of a stylish young man wearing sunglasses, a black suit, and a black shirt, leaning against a wall with city lights in the background.

Defining the market, tone of voice and asset requirements.

2: BUILD

A collage of fashion photography and a photo studio: top left shows a close-up of a young man with brown hair wearing a black tank top, top right shows a white photography studio with large windows and ceiling lights, bottom left shows a black tuxedo jacket, bottom right shows a profile of a man with wet slicked-back hair and a muscular neck, against a grey background.
A collage of fashion photography and a photo studio: top left shows a close-up of a young man with brown hair wearing a black tank top, top right shows a white photography studio with large windows and ceiling lights, bottom left shows a black tuxedo jacket, bottom right shows a profile of a man with wet slicked-back hair and a muscular neck, against a grey background.

Building the model, styling
and the shoot locations.

3: Refine

A young man with slicked-back hair in a closed-eye pose, wearing a gray suit, white shirt, and matching gray tie, against a gray background.
A young man with slicked-back hair in a closed-eye pose, wearing a gray suit, white shirt, and matching gray tie, against a gray background.

Refining products, testing, detailing and prototyping.

4: Deliver

A young man with slicked back hair wearing a black suit with a ruffled shirt underneath, standing against a plain light gray background.
A young man with slicked back hair wearing a black suit with a ruffled shirt underneath, standing against a plain light gray background.
Saint Laurent logo in white text on a black background

Delivery of assets after final retouch.